Brand Manager Resume Sample

Full Name
[Street, City, State, Zip] | [Phone] [Email Address]

---

BRAND MANAGER

CAREER SUMMARY

Creative, innovative and insightful brand manager, with a demonstrated proven seven plus years of successful results in planning and executing brand strategy in customer-focused market.

Proficiencies and Specialties

Brand Management | Brand Architecture | Customer Insight
Consumer Behavior | Market Research | Market Segmentation
Global Marketing | Marketing Strategy | Product Marketing
Advertising | Networking | Team Leadership

 Professional Objective

Playing a challenging role in a fast-paced working environment, where contributed strategic initiatives can create branding activities, utilizing thoughtful leadership and communication skills.

Core Competencies

Creative: out of the box thinking approach
Active listener and learner
Excellent organizational skills
Multi-tasking

WORK EXPERIENCE

VOX Chanel           Miramar, FL                          2006 – Present
Brand Manager 

• Branded and executed market [Product] branding plans at all marketing levels in competition with other market players.
• Led advertising and PR campaigns, as well as sale events – Worked with advertising and PR agencies.

Highlights of Contributions

• Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.
• Developed the product/business strategy, its pricing and analysis, and performed ongoing business analysis to drive the brand performance.
• Prepared work plans, established marketing strategy, conducted evaluation and control via reports.
• Conducted market surveys to define target audience, constructed forecasts and budgets.

EDUCATION

University of Central Florida      Orlando, FL                       1998 – 2007

• Master’s in Business Administration, majoring in marketing
• Bachelor’s in Business Administration