Marketing Analyst Resume Sample

The following is a free sample resume for marketing analyst professional.
General Job description:
Market analysts collect and then make detailed analysis of data to evaluate existing and potential markets. They identify and monitor research market conditions, competitors, as well as any changes in the industry that might affect the sales of the company. They provide information and relevant insight regarding markets, customers, competitors, campaign effectiveness, and many other factors. S/He is involved in important business decisions.

Marketing analysts generally report to their marketing director. They plan and manage a wide range of research projects and have to work closely with senior management to asses relevant business information.

Here is the sample:

Marketing Analyst Resume Example

Full Name
[Street, City, State, Zip] | [Phone] [Email Address]

MARKETING ANALYST

Career Summary

Expert marketing analyst with exceptional knowledge of the processes of sales, business, and marketing. Very strong background in markets’ analysis, researching, strategizing and marketing management. Utilizes critical thinking and information-gathering skills.
Able to contribute personal insights into planning business market strategies using business intelligence, market segmentation, and product analysis.

Career Objective Statement – Looking for an opportunity to bring enthusiasm and expertise to the forefront of a leading company’s marketing research team through marketing analysis. This will result in enhanced and improved business decisions.

Core Competencies

Extensive experience in research studies, from start to finish.
Close familiarity with advanced statistical analysis and methods of research.
Proficient in PowerPoint, Word, Excel and online survey tools.
Quickly develops effective working relationships with senior executives.

Personal Attributes

Detail-oriented and highly articulate.
Charismatic leadership.
Goal-oriented, with a high level of professionalism.
Active listener and learner.
Proficient time-management ability.
Critical thinking and problem-solving skills.
Professionally demonstrates, promotes and sell.
High level of personal enthusiasm and self-motivation.

Professional Experience

AFT Marketing House, Inc. London, OH 2006 – Present
Marketing Analyst

Key contributions:

Analyzed sales activities, marketing campaigns, organizations, customers, pricing, and competitors in detail, with charts, graphs and explanatory texts.
Developed research projects for specific business issues – Integrated market research information into company system to develop new leads.
Analyzed metrics in order to identify effect-cause relationships between financial outcomes and marketed actions, thus raising profitability.

Tier Communications Cincinnati, OH 2002 – 2006
Marketing Analyst

Areas of Impact:

Analyzed competition to evaluate market penetration.
Effectively researched areas of the market regarding customer needs and brand perceptions.
Worked in coordination with Product Management to identify possible opportunities.
Designed focus groups as well as surveys to capture relevant market research data.
Annually carried out customer-satisfaction surveys, compiling results into detailed reports.
Built marketed dashboards, enabling visualization of indicators of fundamental performance.
Conducted regular industry analysis: Social, political, technological, and economical.

Education and Qualifications

Ohio University Athens, OH 2003 – 2006
Masters of Business Administration, Focus: Accounting, Leadership, Strategic Marketing, Managerial Finance

Ohio University Athens, OH 1997 – 2000
Bachelor of Business Administration, Major in Business Economics.

Coursework focused on economics, marketing, mathematics, research and statistics.

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