Marketing Manager Resume Sample

Full Name
[Street, City, State, Zip] | [Phone] [Email Address]

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MARKETING MANAGER

■ Career Summary

15 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including:

• Strategic planning and strategic leadership.
• Decisive: Capable of delivering quick solutions to the marketing challenges.
• Extensive work with all sources of media channels.
• Result oriented: Ability to achieve target within given time.

Objective Statement

Obtain a position that will enable use strong sales/marketing background, interpersonal skills and managerial abilities for achieving the company’s marketing goals in the best possible way.

■ Professional Experience

Marketing Manager   AB Company    New-York, NY                   2007 – Present

Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies.

Marketing Activities:

• Managed entire product marketing cycle – Planning and applying the use of various sales strategies.
• Managed the budget of the marketing department.
• Initiated and coordinated advertising campaigns and promotional activities.
• Controlled all aspects of production line.

Market Research:

• Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future.
• Analyzed current market trend and competitor information.

Marketing Manager   DE Company    New-York, NY                   2000 – 2007

Developed marketing communication strategies for the launching process of new products  and the branding of existing products.

Marketing Activities:

• Prepared the pricing strategy of the product.
• Interacted with media for promotion of the product – Made key messages to attract the customer towards the brand name.
• Selected special products to be displayed at promotional events and exhibitions.
• Negotiated with the suppliers and vendors regarding distribution contracts.
• Maintained cordial relationships with the stake holders and shareholders of the company.

Teamwork:

• Worked hard as a team and as a good leader.
• Motivated the subordinates to work hard by assisting them.

■ Educational Qualifications

• MBA degree in marketing.
• Diploma course with marketing certifications/ PG Diploma in management.
• Bachelor course in communication.
• Relevant software knowledge to manage inventory list.