General Job descriptions and duties:
Internet Marketing is a role which involves creating, measuring, analyzing, and then optimizing online marketing programs with the aim of realizing Internet marketing objectives.
A professional in this field is responsible for marketing his clients’ online resources: websites, blogs and many others web activities such as – social media.
Internet marketing manager makes sure the resource is always visitor–friendly and always has quality content.
The job requires teaming up with Marketing Communications, Product Marketing and Sales departments to create and implement efficient online-marketing programs, like Newsletter campaigns, co-marketing opportunities, online advertising, blogs , SEO and SEM.
Resume Example for an Internet Marketing Manager
This is a freer resume sample that you can customize and tailor according to your needs:
Full Name
[Street, City, State, Zip] | [Phone] [Email Address]
ONLINE INTERNET MARKETING MANAGER
■ Career Summary
An Internet marketing manager, having a proven expertise in SEO/SEM with an excellent familiarity with various Internet resources, expresses a keen desire to learn/excel on Web Marketing for the benefit of the organization.
Objective – Actively seeking an opportunity to be integrated into the company’s Internet Marketing team, where I will be able to learn and share my own experience for the general advancement of the company’s online programs.
Core Competencies
- Successful record and an in-depth knowledge of blogs, web analytics, SEO, SEM.
- Extensive knowledge of website design tools and platforms.
- Self-motivated, high level of creativity.
- Superior technological and computer skills.
- Practical judgment, used to make critical decisions and provide technical recommendations.
- Excellent verbal, written and presentation abilities.
- Excellent organizational skills.
- Multi-tasking: Able to manage projects simultaneously and effectively
- Highly organized and detail-oriented.
■ Professional Experience
ABC Media Marketing Partners San Jose, CA 2006 – Present
Internet Marketing Manager
- Planned new Internet marketing strategies – Provided leadership and guidance to search-engine marketers.
- Developed ways to significantly improve web content, create on-page and off-page optimization, website design and technical adaptation.
Selected Contributions:
- Ensured visitor-friendly UI of web resources.
- Researched interesting websites with unique content.
- Analyzed and reported web analytics performance – Gave relevant recommendations and advised adjustments.
- Developed and managed campaigns’ budgets and Internet marketing programs, including organic optimization, blog implementation, paid search marketing, and quality link-building efforts.
- Social network – Created and maintained social media profiles, such as: Facebook, LinkedIn and Twitter.
- Always kept up-to-date on increasing effective Internet popularity.
Selected Achievements:
- Significantly improved SEO (Search Engine Optimization) for web properties.
- Designed detailed feature content and specification documents to improve website authority and various online projects.
- Increased websites’ organic and referral traffic by 100%.
- Successfully improved websites’ performance and user engagement.
■ Education
[State] University Phoenix, AZ 2002 – 2006
Bachelor of Science in Marketing, emphasis on computer marketing, communications
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