Product Marketing Manager Resume Sample

Full Name
[Street, City, State, Zip] | [Phone] [Email Address]

PRODUCT MARKETING MANAGER

Product Marketing Manager offers expertise in developing corporate and marketing strategies while conducting business with both national and international entities.
Accomplished and well-known campaign leader and initiator of collaborative ventures, with excellent organizational skills gained through working in the product marketing field for more than 8 years.

Key Strengths:

• Cross-functional team management experience.
• Heavy background in identifying market segments, potential markets trends and niches.
• Bilingual.

Objective – Looking to secure a position in the field of product marketing management at a reputed company wherein I can add value, and grow my professional career.

Monk                            Santa Clara Valley, CA                        2006 – Present
Senior Product Marketing Manager
Directed and supervised all activities related to ABC product management including: promotions, product documentations, launching, packaging and product campaign/advertising.

• Developed, directed and measured the execution of strategic annual/long-term marketing plans in order to meet and exceed sales and revenue commitments/goals.
• Led corporate staff to meet sales, training and business presentation targets and to maintain good interpersonal relations with customers and fellow colleagues.
• Constructed work plans, established marketing strategy and conducted forecasts, budget management and control – all within set deadlines.

Microsystems                                Sunnyvale, CA                            2003 – 2006
Product Marketing Manager
Oversaw commercial contracts with outlets and chains, and established and built long-term relationships with them.

• Efficiently managed media distribution (TV, press), lead generation, advertising campaigns, sales promotion campaigns, publisher relations and collaborative ventures.
• Worked closely with marketing vendors and designers; directed negotiations on advertising prices and campaign budgets.

Key Achievements:

• Launched the [Product] brand and transformed it into a market leader in [Location].
• Took an average product and turned it into one that grossed over ($X) in two years.
• Implemented a marketing campaign that increased the profits from a single product by (X%).

• Motivated to listen, observe and learn.
• Laser-focused attention to detail.
• Excellent organizational skills.
• Extraordinary written and communication skills.

• MBA – Majoring in marketing.
• B.A. in Business Administration.