The resume for marketing management has to present experience, skills and qualifications specifically required for the role you are applying for.
General Job description and Responsibilities:
The Product Marketing Manager’s role is diverse and rewarding – it involves providing business line support for planning marketing programs, channel support, and sales support.
The company’s PM must communicate effectively with Customer Support, Business Operations, Manufacturing, and Engineering departments, as well as Development (M&A), Channel Partners, Direct Customers and Channel Management.
Most such managers report to Product Management Director. PMs ensure the marketing collateral reflects accurately the features and benefits from every user perspective.
A Product Marketing Manager designs and delivers product-marketing plans and programs with in-depth market understanding of competition and consumers.
Resume Example for Senior Product Marketing Manager
The following is a free resume example for marketing professionals, such as: product marketing manager, online marketing manager, senior marketing manager and web marketing manager.
Full Name
PRODUCT MARKETING MANAGER
[Street, City, State, Zip] | [Phone] [Email Address]
Profile
Senior product marketing manager with proven and demonstrated knowledge in market research, marketing techniques and product launching, core competencies include,
- Learning Agility – Sound expertise in marketing, sales and development processes.
- Strong sales support, project management, leadership and training skills.
- Excellent analytical skills – Expert in forward thinking and market research.
- Strong presentation skills and organizational abilities – Effectively cooperates with senior level management.
- Problem-solving skills – Efficient even under pressure, always meets deadlines, willing to put in extra hours to complete assigned work.
- Ability to listen to details attentively.
- Can handle many assignments – multi-tasking.
Objective – Looking for a position as product marketing manager where communication skills and sound understanding of current markets can promote company products and increase profitability.
Product Marketing Manager MAK Santa Clara Valley, CA 2006 – Present
Primary marketing campaigner in cross-functional development teams.
Market Research:
- Develops market requirements documentations for new products – New product features and key functions.
Product Launching:
- Provides product-positioning training, developed materials for customer service and sales department.
- Analyzes opportunities for generation of leads and produces marketing strategies: data sheets, case studies, FAQ, feature or benefit sheets, whitepapers, etc.
- Develops and implements product launches for channels online and offline.
- Manages tradeshows, company-sponsored promotions, and many sales and marketing events.
- Cooperates with journalists and analysts for coverage of PR online and in print.
- Produces competitive analysis and shared insights with senior managers.
Product Performance:
- Tracks metrics, customer care, consumer feedback, dashboard, as well as customer satisfaction
- Measures implementation and performance of existing and new functions and features.
- Responsible for development of standardized sales scripts, proposals, presentations and other.
University of California LA, CA 2001 – 2003
MBA, Advanced International Management
Occidental College LA, CA 1998 – 2001
BA, Economics for Business and Management